Social advertising budgets are rising at nearly twice the speed of display and more than twice as fast as search budgets. In fact, spending for social advertising was up 26% YOY in 2015, and it’s predicted to rise an additional 26% this year.
This increased spend, along with the maturation of social ad placements and smartphone adoption, is driving performance. Social media inquiry generation is up almost 65% YOY according to our most recently quarterly review.
Strong Competition Ahead
Growth like this is a clear indicator of future competition. That means your campaigns need to be smart, efficient, targeted and engaging. We’ve highlighted six best practices for social advertising below. For full details, click here to download the Sparkroom Social Advertising Best Practices.
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