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Company Description

Sparkroom, awarded the Best Marketing Agency for Higher Education Gold LeadsCouncil LEADER Award for 2015, is the verified leader in performance marketing. We provide fully transparent, analytics-based strategies so you can maximize your campaign efforts.

Data-Based Marketing

Working as an extension of your marketing team, Sparkroom Marketing Services leverages our years of performance marketing experience to create customized marketing strategies based on your unique objectives.

Lead Management & Marketing Automation Software

Take control of your marketing campaigns and do more with less with the power of Sparkroom Marketing Software.

  • Automate—for ultimate efficiency
  • Integrate data—for a comprehensive view of performance
  • Analyze—to truly know what is working



Demo Day's 2014: Sparkroom from LeadsCouncil on Vimeo.

Featured Content

7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages

Like Pokémon GO, mass culture and media often provide great examples of best practices for consumer engagement.

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Sparkroom July Newsletter: Social Advertising Best Practices, Benchmarking Survey, Evolution of IG

Your social advertising campaigns need to be efficient, targeted and engaging. The new Sparkroom Social Advertising Best Practices can help you be smart as you build and optimize your campaigns.

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Social Advertising Best Practices

Social advertising budgets are rising, which is a clear indicator of future competition. The new Sparkroom Social Advertising Best Practices will help you ensure your campaigns are efficient, targeted and engaging.

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Digital Media Solutions (DMS) Acquires Best Rate Referrals

DMS is in a period of expansion and has been actively growing its portfolio of brands over the past few years.

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Press Releases

Social Media Emerges as a Strong Channel for Higher Education Inquiry Generation

The Sparkroom Q1 2016 Higher Education Inquiry Generation Review Depicts the

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Sparkroom Announces New Ownership & Service Expansions

“Sparkroom is now uniquely positioned to solve bigger and broader marketing, as well as recruitment and enrollment management, challenges with ease. We’re thrilled to add this intelligent and savvy team to our growing roster.”

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Sparkroom Marketing Software Named University Business Readers’ Choice Top Product

"Sparkroom continually assesses its offerings and adapts them to keep clients on the cutting-edge,” said Al Huizenga, Managing Director of Sparkroom Marketing Software

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Sparkroom Voted Best Marketing Agency for Higher Education Industry

“We are so honored to be voted Best Marketing Agency by colleges and universities across the nation,” said Kim Kelly, managing director of Sparkroom marketing services.

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Our People

Al Huizenga

SVP, Product Development
Full Bio

Kim Kelly

SVP, Client Services
Full Bio

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  • 2015 LeadsCouncil Gold Winner – Best Marketing Agency LEADER Award
    2015 LeadsCouncil Silver Winner – Most Valuable Technology
    2015 University Business Readers' Choice Top Product
    2015 Integrated Marketing + Technology - Targeting Award
    2014 LeadsCouncil Best in Marketing Management LEADER Award
    2014 LeadsCouncil Best in Compliance LEADER Award
    2014 University Business Readers' Choice Top Product

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