Just slightly more than two months ago, Google removed the right rail of paid ads from search engine results pages (SERPs). Shortly after this change, we predicted an impact to site ranking as a result of decreased SERP real estate for organic results. For a change that drew so much attention earlier this year, it is now exceedingly difficult to identify any big impact to key SEO metrics as a result of the removal of right hand side (RHS) ads.
When this update was announced, many assumed it would result in a Mobilegeddon/Panda-level algorithmic disaster for the SEO community. But luckily, researchers have reported quite the opposite. In fact, just like it had a small impact on paid search, the impact on SEO has been minor.
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