Social advertising budgets are rising at almost twice the speed of display and more than twice the speed of search budgets. In fact, spending for social advertising was up 26% YOY in 2015, and it’s predicted to rise an additional 26% this year ― to more than $13 billion.
But you can be sure that this growth is a clear indicator for strong future competition. That means your campaigns need to be efficient, targeted and engaging. The new Sparkroom Social Advertising Best Practices can help you be smart as you build and optimize your campaigns.
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