The Sparkroom team recently proved that real-time lead scoring can immediately and dramatically reduce scrub rates while boosting transfer rates. Enhancing performance of these early milestones can have a significant impact on all KPIs that follow.
The Challenge: Boost Transfer Rates to Impact Start Rates
A higher education institution and client of Sparkroom was looking for an immediate and inexpensive solution that would reduce their campaign scrub rates while boosting transfer rates. This needed to be accomplished without making optimizations that might compromise the longer-term campaign strategy focused on hitting the school’s target start rate.
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