The Sparkroom team recently proved that an advanced geotargeting strategy is an effective solution to balance inquiry flow for a higher education institution. Click here to read the full case study.
After reviewing the historical success rates for a school that needed to boost volume for a growing, hands-on program and scale back on volume for a slowing program, a secondary radius was defined. The expanded radius allowed for the inflow of incremental inquiry volume from geographies proven to convert for the school in the past.
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