Implementation of Secondary Radius Geotargeting Strategy Proven to Help Balance Inquiry Flow

Sparkroom

The Sparkroom team recently proved that an advanced geotargeting strategy is an effective solution to balance inquiry flow for a higher education institution. Click here to read the full case study.

After reviewing the historical success rates for a school that needed to boost volume for a growing, hands-on program and scale back on volume for a slowing program, a secondary radius was defined. The expanded radius allowed for the inflow of incremental inquiry volume from geographies proven to convert for the school in the past.

Read the full blog post, Implementation of Secondary Radius Geotargeting Strategy Proven to Help Balance Inquiry Flow, onthe Sparkroom blog.

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