It’s no secret that Pokémon GO is a success. As of July 23, less than three weeks post-launch, this game had already attracted 20 million daily active users. Whenever something captures the attention of so many, it’s worth spending time to understand how and why it is working so well.
For this post, we’re looking to Pokémon GO to see what it can teach us with regard to creating engagement and encouraging action – specifically as it relates to mobile-friendly landing page design.
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