Taking a Strategic Approach to Campaign Optimization & Diversification
A group of regional schools with diverse programs and geographies was managing their own third-party vendor campaign, comprised exclusively of pay-per-lead (PPL) inquiries. Due to resource constraints, they were buying massive quantities of inquiries from large third-party aggregators. The overall quality of the inquiries received was sub-par, and the resulting application rate was not hitting their targets.
Understanding the enrollment objectives, when Sparkroom took over the management of this school group’s third-party vendor campaign, we immediately took steps to make it more strategic.
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