7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages

Like Pokémon GO, mass culture and media often provide great examples of best practices for consumer engagement.

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Sparkroom July Newsletter: Social Advertising Best Practices, Benchmarking Survey, Evolution of IG

Your social advertising campaigns need to be efficient, targeted and engaging. The new Sparkroom Social Advertising Best Practices can help you be smart as you build and optimize your campaigns.

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Social Advertising Best Practices

Social advertising budgets are rising, which is a clear indicator of future competition. The new Sparkroom Social Advertising Best Practices will help you ensure your campaigns are efficient, targeted and engaging.

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Digital Media Solutions (DMS) Acquires Best Rate Referrals

DMS is in a period of expansion and has been actively growing its portfolio of brands over the past few years.

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Social Advertising: 6 Best Practices for Campaign Strategy & Optimization

Your social advertising campaigns need to be smart, efficient, targeted and engaging. We’ve highlighted six best practices

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Bing Performance Is Lagging Behind Google

Because it is a challenge to effectively scale Bing, Google has

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In Paid Search, Never Say “Good Enough”

When the cost per acquisition (CPA) of a paid search campaign

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Case Study: Maximizing Third-Party Vendor Campaigns to Push Performance

Taking a Strategic Approach to Campaign Optimization & Diversification A group of

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Technology is Making an Impact on Channel Mix & Performance

The Sparkroom Q1 2016 Higher Education Inquiry Generation Review was published this week and clearly depicts how much of an impact technology is having on channel mix and campaign performance. Social media is a prime example.

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15 Red Flags that Show Your Paid Search Campaign Has Room for Improvement (Live Webinar on 6/28)

Is your paid search campaign structured to achieve optimal performance? Sparkroom

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Pushing Paid Search to Its Limits (Case Study)

The Sparkroom team had been managing the paid search campaign for

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15 Red Flags that Show Your Paid Search Campaign Has Room for Improvement

Paid search campaign management is no joke. It’s not a “set

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Implementation of Secondary Radius Geotargeting Strategy Proven to Help Balance Inquiry Flow

The Sparkroom team recently proved that an advanced geotargeting strategy is

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Think Positive for the Win

“Goofy thoughts” will keep you from achieving your full potential. That

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Conference Swag: The Good, The Bad & The Ugly

Well, it’s June again. The birds are singing, the bees are

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Google Announces More Mobile-Focused Enhancements

GPS 2016, the annual Google Performance Summit focused on AdWords and

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Two Months Later Part 2: SEO Didn’t Get Hit as Hard as Anticipated due to Google Removing Right Rail Ads

Just slightly more than two months ago, Google removed the right

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Real-Time Lead Scoring Proven to Decrease Scrub Rates and Boost Transfer Rates

The Sparkroom team recently proved that real-time lead scoring can immediately

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11 Top Actionable SEO Recommendations for 2016

Search engine optimization is focused on taking measures to land higher

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Two Months Later: The Impact of Google Removing Right Rail Ads on Paid Search Campaigns

On February 29, shortly after Google announced the removal of right

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Higher Education Inquiry Generation Compliance Issues Down in Q3/Q4 of 2015

During the July to December 2015 time period, web violation compliance

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A Media Director’s Response to the Sparkroom 2015 Year-End Higher Education Inquiry Generation Review

The recently published Sparkroom 2015 Year-End Higher Education Inquiry Generation Review&

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Branded Terms Drove Paid Search Clicks in 2015

Although non-branded terms made up the majority of impressions in 2015,

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Gainful Employment Impacted Inquiry Generation Trends in 2015

According to the recently released Sparkroom 2015 Year-End Higher Education Inquiry

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We Win Gold & Silver Again!

We are happy to announce that Sparkroom was awarded the Gold

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Google Removes Right Rail Ads: How Will this Impact Your Paid and Organic Search Efforts?

There was big news in the search world this month. Google

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The Best Laid Plans of Mice, Men and Cross-Channel Marketing

Imagine this… You’ve spent hours working with your team to get

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Spring Cleaning: Using Automation and Data Enrichment to Tidy Up Your Lead Flow (On-Demand Webinar)

Are you suffering from: Poor contact rates? Disappointing lead quality? Ineffective use of internal

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2015 Paid Search Benchmarking for Higher Education (On-Demand Webinar)

Although non-branded terms made up the majority of impressions in 2015,

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2015 Year-End Higher Education Inquiry Generation Review (On-Demand Webinar)

According to the recently released Sparkroom 2015 Year-End Higher Education Inquiry

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Essential Actions for Dramatic SEO Growth (On-Demand Webinar)

Search engine optimization (SEO) should be high on every digital marketer’s

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Maximizing an Already Efficient Enrollment Campaign (Case Study)

Despite presently having a cost per enrollment (CPE) of less than

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Boosting Transfer Rates to Impact Start Rates (Case Study)

A regional school felt very confident in the skills of their

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Balancing Share of Program Volume (Case Study)

A school with a number of regional campuses and a wide

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Calculating Intent to Increase Efficiency (Case Study)

A regional higher education institution offering programs in technology, health science,

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The Use of Predictive Targeted Display to Lift Cross-Channel Enrollment Marketing Efforts

A regional higher education institution wanted to boost their enrollment numbers

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Search Engine Optimization Best Practices

Search engine optimization (SEO) is focused on taking measures to land

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Higher Education Inquiry Generation Compliance Benchmarking – Jul to Dec 2015

Higher ed inquiry generation compliance issues down in Q3/Q4 of 2015. During

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Paid Search Benchmarking for Higher Education: Jan-Dec 2015

An addendum to the Sparkroom 2015 Higher Education Inquiry Generation Review,

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2015 Year-End Higher Education Inquiry Generation Review

The Sparkroom 2015 Year-End Higher Education Inquiry Generation Review covers trends

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10 Awesome Education-Related Advertising & Marketing Campaigns from 2015

To succeed, schools must engage prospective students throughout the marketing funnel, from early awareness to enrollment and beyond.

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The Right Dashboard Can Make Dating More Efficient

An objective review of dating performance segmented by personality or other life situation could lead to the identification of truths related to selection and success.

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5 Steps to Take Now for Enrollment Campaign Success

Research, planning and smart execution are essential for long-term achievement, no matter whether you have rolling starts or the need to quickly adjust inbound inquiry volume to meet varying program needs.

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13 Insane (But True) Things about Account Management

Early in my career, when people asked me what an account

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Sparkroom January 2016 Newsletter

Early next month, we’re launching the Sparkroom Lead Dashboard. It illustrates your most important KPIs to drive actions fueled with insight.

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Sparkroom Q3 2015 Higher Education Inquiry Generation Review

The decline of higher education inquiry volume continued in Q3 2015, but the rate is slowing at just 6.8%.

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Sparkroom Landing Page Optimization Best Practices

If you can boost your conversion rate through landing page optimization, you'll get more conversions for less money.

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Email Marketing Best Practices

Email marketing should be at the core of your cross-channel performance marketing efforts.

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Mobile Marketing Best Practices

In 2009, the Mobile Marketing Association (MMA) redefined mobile marketing as

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Paid Search Benchmarking for Higher Education – January – June 2015 Report

Mobile Traffic Continues to Grow

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Higher Education Inquiry Generation Compliance Benchmarking – January to June 2015

Omission of “Call May Be Monitored or Recorded” is Top Call Center Violation

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Sparkroom September 2015 Newsletter: Inquiry Volume Declines Slow Down

Higher education inquiry volume declined by just over 13% in Q2 2015, continuing the trend of lowering volume — but at a slower pace than throughout late 2013 and all of 2014.

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Sparkroom Q2 2015 Higher Education Inquiry Generation Review

Connecting with the right students to provide the right type of education will continue to require innovation and adaptation on behalf of higher education providers in 2015 and beyond.

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Sparkroom August Newsletter: Tracking 100 Leads for 90 Days

In this issue: Evaluating the Lifecycle of a Student Inquiry (Whitepaper) Saved by

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Sparkroom Case Study: Custom Geo-Targeting

A school with 13 campuses was using a typical geographic approach:

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Sparkroom Case Study: Addressing Google Algorithm

Sparkroom addresses the impacts of google algorithm on organic search traffic.

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Sparkroom Case Study: The Impact of Lead Scoring

A school was frustrated with the poor quality of leads they

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Sparkroom Case Study: Finding Prospective Students

A school with a full range of program offerings for associates,

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Sparkroom Case Study: Reversing Cost per Enroll (CPE) Trends

A private, for-profit college was seeing a rise in its average

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Case Study: Neustar / Sparkroom – Effective Use of Customer Intelligence

Sparkroom has partnered with Neustar for years, utilizing their robust customer

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On-Demand Webinar: Paid Search Trade Secrets Webinar

Join Ross Bucholc, senior paid strategist at Sparkroom, as he reveals

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On-Demand Webinar: Easter Eggs, Website Silliness and Other Online Hijinks: Tricks for Creating Captivating and Human Online Engagements

Mystery! Magic! Science! Fun! Amuse and amaze your friends! Step right

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On-Demand Webinar: Top Growth Programs in Higher Education

Sparkroom and Gray Associates partner to explore some of the fastest-growing

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On-Demand Webinar: Streamline Your Reporting & Analytics with Sparkroom Marketing Software

Learn about the hottest enhancements from Sparkroom Marketing Software, all designed

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LIVE Webinar on 10/29: Paid Search Benchmarking Insights for Higher Education – First Half of 2015

This webinar will review key topics reviewed in the Sparkoom Paid

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LIVE Webinar on 10/15: A Deep Look at the Market for Undergraduate Nursing Education

Nursing has quickly become one of the most in-demand fields from

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LIVE Webinar 9/15: 2015 Year-to-Date Trends in Higher Education Inquiry Generation

Join us at 2pm ET on September 15th for our 2015

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Evaluating the Lifecycle of a Student Inquiry

We Tracked 100 Leads for 90 Days So You Don’t Have

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Q1 2015 Higher Education Review

The Sparkroom Q1 2015 Higher Education Review provides detailed analysis of

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Eight Essential Best Practices for Higher Ed Compliance

We all know the higher education industry encounters close scrutiny by

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Paid Search Benchmarking for Higher Education – January 2015 Report

he Sparkroom Paid Search Benchmarking for Higher Education - January 2015

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Sparkroom 2014 Higher Education Inquiry Generation Review

Inquiry volume slipped throughout 2014, ending the year down 21.77 percent from 2013 totals.... In direct contrast to inquiry volume, conversion rates climbed all year and are on pace to beat 2013.

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Sparkroom March Newsletter: 2014 Inquiry Volume Down by One-Fifth

Whether you’re talking fantasy sports or cross-channel marketing, in order to systematically measure success – against your goals, your budget or industry benchmarks – you need to have your data in one system, linked end-to-end.

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Movin’ On Up!

The new space sports fashionable, contemporary colors, an open floor plan, and carpeting untouched by the coffees of man. Also? There’s a player piano in the lobby!

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2014 Higher Education Inquiry Generation Review - Prerecorded Webinar

Join Liz Dye, director of marketing analytics at Sparkroom, as she

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March Buzz Kill: More Marketing Phrases I Hate

Clearly, unless your campaigns are taking advantage of both the increasingly popular digital out-of-home camel-mounted experiences as well as the disruptive innovation of Jeff Berg body art marketing, your campaigns are not omni-channel.

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Using Data to Get it Right: A Step-by-Step Approach to Holistic Cross-Channel Marketing

Sparkroom’s Liz Dye and Akeel Haider walk you through the process

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Paid Search Benchmarking for Higher Education – January 2015 Report

The Sparkroom Paid Search Benchmarking for Higher Education – January 2015

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Report: Mobile Devices Change Email Reading Behavior

As content development and consumer targeting becomes more sophisticated and mobile-optimized, open rates will continue to climb and clicks will follow in their path.

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Should You Fear a Google Monopoly?

We believe this change by Google will deliver mixed results.

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We are the champions, my friends!

Last week, LeadsCouncil announced the winners of their 2015 Higher Education

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For Higher Ed Paid Search: Monday-Wednesday Are Top Volume Days

Monday delivered the greatest share of mobile and tablet click volume

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February Buzz Kill – Marketing Jargon I Hate

The amount of times I’ve hand to stand on a bridge, pound my staff and shout, “YOU CANNOT PASS,” I can count on one hand.

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Affiliate Marketing – Our Expectations for 2015

Affiliates and marketers are realizing they need to be on the same team to succeed.

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Is Online Education Growing?

According to our data, online programs inquiry volume has decreased significantly over the past two years with conversion volume also declining at a lower rate.

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Report: 70% of Brands To Increase Social Spend

People use Facebook to waste time and check up on their friends. They use Facebook to relieve boredom. They use Facebook to be entertained. They don’t use Facebook to see boring advertisements.

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App Usage is Growing Faster than Mobile

...in January of 2014, mobile application usage passed desktop internet usage for the very first time.

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Top Higher Ed Programs By State

Known by most as a growing field, healthcare is strong across the country.

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Sparkroom Q3 2014 Review: July-September Trend Analysis

schools pull back on ineffective third-party inquiry generation efforts

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13 Marketing Predictions for 2015

the best predictions are based on fact

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Sparkroom December 2014 Newsletter: Q3 Inquiries Down, Conversions Up

schools pull back on ineffective third-party inquiry generation efforts

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Automate Your Forms: Define Once, Push Everywhere (Pre-Recorded Webinar)

define your campaign parameters once while seamlessly capturing inquiries everywhere you go

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2014 Year in Review

Throughout the year, Sparkroom publishes valuable tips and information related to

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PerformanceIN.com – Inside the Boardroom US: Todd Eicher, CEO of Sparkroom

"Recovery is on the horizon for higher education – but there’s still a long, expensive trip ahead."

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Automate Your Forms: Define Once, Push Everywhere - Webinar Dec. 11

Sparkroom Marketing Software is continually enhanced to better serve the needs

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Welding: Employer Needs Impact School Conversion Rates

Inquiry volume from all sources increased 69 percent from 2012 to 2013 and is projected to decline 23 percent from 2013 to 2014

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Top Growing College Programs: Q1 to Q2 of 2014

Although volume is declining at a rate higher than past years, we’re seeing a positive change in the conversion rate in comparison to years prior.

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Sparkroom’s Al Huizenga Quoted in CIO.com – Effective Sales Teams

"Define your target audience and recognize that people outside of that definition are more likely to be wasting your time than resulting in sales," says Al Huizenga, managing director of product at Sparkroom, which specializes in higher education performance marketing.

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Creating Synergy for PPI Campaign Efficiency (Pre-Recorded Webinar)

Creating synergy between school, inquiry providers and managing agency

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Applying Robust Analytics to PPC Campaign Setup & Optimization (Pre-Recorded Webinar)

In-depth, accurate analytics be applied to achieve optimal ROI

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Strategies For Using (and Breaking) Email Marketing Best Practices (Pre-Recorded Webinar)

Think email is dead? Think again!

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An Analytics-Based Approach to SEO Best Practices & Website Strategy (Pre-Recorded Webinar)

An analytics-based approach to SEO can boost your marketing efforts

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July 2014 Sparkroom Newsletter: Mobile Mindset, Optimization 101 and a Higher Ed News Roundup

Mobile marketing is not a channel. It’s not a tactic. It’s a mindset.

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Sparkroom August 2014 Newsletter

In this issue: Sparkroom Q2 2014 Review, What Happens After the Click?, LeadsCouncil Annual EDU Benchmarking Survey Closes Friday, Higher Ed Roundup

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Lead Scoring: A Calculated Approach to Improve Efficiency (Pre-Recorded Webinar)

Lead scoring can help you hit your quantifiable marketing goals

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Sparkroom November 2014 Newsletter: Enhance, Benchmark & Give Thanks

Define Once, Push Everywhere with New Sparkroom Marketing Software Enhancements

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Sparkroom October 2014 Newsletter

It's Time to Get Smarter

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Medical Assisting: An Emerging Opportunity for Growth (Pre-Recorded Webinar)

Sparkroom and Gray Associates are partnering for this in-depth look at

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Trends in Higher Education: The Impact on Enrollment Marketers

In order to meet the competitive challenges... enrollment marketers will need to hone their performance-based marketing practices and processes and "get smarter."

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Using Data to Improve Performance

One recent Sparkroom success using Neustar data: 38.5% increase in enrollment rate

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2014 Year-To-Date Trends in Higher Education Marketing

Inquiry volume, conversion rates, degree-level trends, program trends and more

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Entrepreneurship – A Way of the Future or a Passing Trend?

With the proliferation of technology start-ups over the past few years, it should come as no surprise that the largest share of entrepreneurial degrees came from California, home of Silicon Valley.

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Sparkroom September 2014 Newsletter

Lead Scoring is Effective at Increasing Starts Even when Reducing Media Spend

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Sparkroom Q2 2014 Review – Higher Education Trends

Q2 2014 continued the recent trend of declining inquiry volume, declining conversions and shifting marketing priorities for schools.

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The Link Between Distance From School and Online Degrees

...conversion rates were overall slightly higher for in-state inquiries than out-of-state inquiries...

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The Bucket List – The Three Pain Points Impacting Adult Student Success

...there’s no silver bullet to addressing retention issues, but preparation is a definite and necessary first step...

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Google: Paid Search Sees First Decline Since 2012

The good news, is that after continued increases throughout prior quarters, we finally see that the cost per click (CPC) is beginning to stabilize, with a 1% decrease in Q2.

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Enrollment Trends Indicate Future Computer Science and IT Growth

The current trends do indicate that computer science and other IT-related programs are showing positive signs of future student growth based on prospect interest in recent quarters.

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Combating A Congested Marketplace: How Paid Search Can Help You Stay On Top

With expanded target geographies, competition will continue to increase. If you’re facing a congested marketplace, strategic media planning is your best weapon.

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Sparkroom Marketing Services Announces 25% Growth in School Partner Roster

“Though many agencies in our industry utilize ‘black box’ approaches to hide campaign details, we made a strategic decision to take the opposite approach. We provide real-time access to every campaign data point to every partner school—including vendor names, media cost and performance results.”

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Sparkroom Mobile Marketing Best Practices

Mobile marketing is not a channel. It's not a tactic. It's a mindset.

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The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies

Strategic geo-targeting is an essential tool to optimize conversions and cost.

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Strategies for Recruiting Students

...the strategies behind building a class involve lots of research, lots of wooing and lots of money...

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Email Marketing: The New Best Practices

With the growing use of mobile and tablet technology, as we...

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Sparkroom 2013 Year in Review

The 2013 year-end industry review explores key trends that shape inquiry...

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Sparkroom Q1 2014 Review

The Sparkroom Q1 2014 Review presents trends related to Inquiry volume...

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Sparkroom

  • Address:115 West Century Road, Suite 280
  • City:NJ
  • State:NJ
  • Zip:07652
  • Contact: First Last, Title
  • Phone: 877-423-1366
  • E-Mail: sales@sparkroom.com
  • Website: www.sparkroom.com

7 Things Pokémon GO Has Taught Us About Designing Mobile-Friendly Landing Pages

Like Pokémon GO, mass culture and media often provide great examples of best practices for consumer engagement.

Read More

Sparkroom July Newsletter: Social Advertising Best Practices, Benchmarking Survey, Evolution of IG

Your social advertising campaigns need to be efficient, targeted and engaging. The new Sparkroom Social Advertising Best Practices can help you be smart as you build and optimize your campaigns.

Read More

Social Advertising Best Practices

Social advertising budgets are rising, which is a clear indicator of future competition. The new Sparkroom Social Advertising Best Practices will help you ensure your campaigns are efficient, targeted and engaging.

Read More

Digital Media Solutions (DMS) Acquires Best Rate Referrals

DMS is in a period of expansion and has been actively growing its portfolio of brands over the past few years.

Read More

Social Advertising: 6 Best Practices for Campaign Strategy & Optimization

Your social advertising campaigns need to be smart, efficient, targeted and engaging. We’ve highlighted six best practices

Read More
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